FairSearch.org is a group of businesses and organizations united to promote economic growth, innovation and choice across the Internet ecosystem by fostering and defending competition in online and mobile search. We believe in enforcement of existing laws to prevent anticompetitive behavior that harms consumers.
We believe in two essential principles:
TRANSPARENCY: Consumers – not search engines – should choose winners in the marketplace. Consumers benefit from more choices in the search marketplace competing to win users, innovating to improve products and displaying results transparently. When search providers engage in search discrimination – manipulating search results to promote a favored product and demote competitors – consumers pay the price.
INNOVATION: Consumers benefit when competition in the marketplace forces companies to continue to innovate and develop the best solutions for online search. No one company should be allowed to use its dominance to foreclose competitors from the search marketplace – particularly in high-traffic specialty segments, like travel, jobs, health, real estate, media and local search.
Based on growing evidence that Google is abusing its search monopoly to thwart competition, we believe policymakers must act now to protect competition, transparency and innovation in online search.